Why Independent Gift?
It’s a Revenue Driver
Building out a wholesale division adds a separate sustainable income channel to your current operation. Wholesale dollars are relatively predictable, grows via healthy repeat business, and when done correctly, can be wildly lucrative.
It Broadens Your Audience
Reach a set of consumers outside of your regular outreach mediums; people who aren't targeted by your social media advertising demos, who don't engage in podcasts or niche blogs, or who are squimish ordering unfamiliar products on Amazon.
It’s an Advertising Avenue
Rather than "paying per impression," this income source pays YOU for YOUR BRAND's exposure. This type of exponential visibility will keep your company top of mind for current consumers, draw in new users, and increase your brand name recognition.
It’s Efficient
For most companies, wholesale can funnel into the same order processing, fulfillment, shipping, customer service, and accounting systems as that of direct to consumer pipelines; but with average order values of around $500 rather than $50 each.
It Helps You Diversify
Leveraging several different sales streams helps protect your company against the factors out of your control. Build armor against a Facebook algorithm change, being outbid on an ad platform, etc.
It Builds Your Eco-System
When done properly, brick and mortar wholesale business drives traffic to your direct to consumer channels, and vice versa. The halo effect of each healthy sales stream will make your company thrive.
Meet The Squad
Chelsea Cawood Trinidad
Owner and CEO
Hannah Arnaud
Sales Manager
Jacob Miner
Rep Manager
Sales Management and Consulting Services
Hire and manage sales reps like a champion.
Partner with rep teams who service the right types of stores for your brand. Cool stores, not shacks at truck stops.
Individually train every rep to ensure they're effective. Coach them on how to pitch product and eliminate their customers' hesitations.
Set goals and develop incentives to keep them motivated.
Check in on reps continuously to hold them accountable and alert to easy opportunities.
Examine sales data to determine who needs more focused training. Lay down the hammer, but in our signature sweet and charming style.
Build a catalog and sales tools that convert customers.
Your catalog should be your #1 conversion tool. We'll help build you a lean mean selling machine, filled with dynamic content, merchandising tips, marketing collateral, and more. Something you’d want to read on an airplane.
Continuously feed reps with sales splash PDFs, designed to introduce new product between market seasons or capture opportunity sell-ins.
Develop "silent sellers" such as display fixtures and shelf talkers designed to disrupt a retail space; buy “real estate” in a storefront; and increase re-order rate.
Build in-store selling guides, pitch deck presentations, plan-o-grams, email marketing campaigns, and marketing collateral to capture the attention of potential stockists and build brand love with end consumers.
Be the cool kid at trade shows.
Coordinate logistics from A-Z. Design a space that’s congruent with your brand’s aesthetic, merchandise the space to inspire buyers, staff it with our team of adorable hustlers, and put on a high-energy show certain to make a lasting impression.
Host interactive features designed to draw potential buyers in—demos, samples, publicity attractions, and more.
Engineer show special designed to increase a buyer’s urgency and drive up conversion rate.
Build bundles programs that make speeds up decision making for a buyer and optimizes re-order cycles for you.
Bring fresh energy and professional focus to these crucial market weeks. Trade shows are critical for capturing new clients and get hand-on training with each rep. Let us take this off your plate and do the heavy lifting required for success.
Shortcut the learning curve to advanced practices.
Gather intel on Key Account trigger points. Use that insider knowledge to create targeted presentations for powerful buyers. Make them prescriptive offers they can't refuse.
Create advertising campaigns for trade publications that establish your company as a category leader.
Set up digital wholesale platforms such as Faire, Mod Mart, Tundra, and Brand Boom.
Leverage sales data from the independent market to drive innovation and SKU count. Use this channel as a "testing ground" to measure the viability of a product before selling it into riskier big box accounts.
Develop an Amazon strategy by partner with expert distributors.
Expand internationally by partnering with strategic distributors.
Let’s Chat
Set up a free consultation to see if our outsourced wholesale marketing services are right for your brand.
